Cultural heritage

Ubiquitous connectivity and mobile devices are driving the production of creative content by users and consumers. The distinction between consumers and professional creators is one that is increasingly losing relevance. One simple fact remains critical; when consumers upload and share content online, they often use the same digital services that creative industries uses.

New European businesses are emerging at the heart of the European creative sector. Talent discovery and promotion is moving online, offering new opportunities for entrepreneurs to support creators with their knowledge of digital services and their use of data.


WordPress users produce about 36.3 million new posts and 63.1 million new comments each month


Over 400 hours of video are uploaded to YouTube every minute and over 1.5 billion hours of video uploaded from France, Italy, Germany and Spain are watched by viewers in other EU countries


There are more than 77,000 active contributors to Wikipedia working on more than 22,000,000 articles in over 280 languages


There are 41,000 posts a second on Facebook


5,700 Tweets a second on Twitter


Flickr has more than 92 million unique global users and houses more than 106 billion photos


In the EU-28, according to Eurostat, close to 23 million Europeans engaged in creating a website or blog in 2012, including 14% of EU citizens aged between 16 and 24 years old, and over 83 million Europeans uploaded self-created content to a website, including 47% of 16 to 24 year olds


Over 80 million new posts appear on Tumblr blogs every day


Source of funding

Online services directly provide revenue through a combination of ad-funded and paid content models. These fit into a much broader range of funding opportunities. Based on the wide-variety of media and content, no creator today finds themselves solely reliant on one medium or service provider for compensation, rather creators continue to engage with a number of services and approaches both online and offline.


European consumers are spending more than ever before on creative content. Online is a driving force for more pluralism, with European online news users accessing significantly more news brands than offline users. Europeans are using a healthily mix of online services to reach news content. Users of social media, mobile apps aggregating news and search tools read more diverse news sources.


Consumer spending in the creative sector was up 25% in 2011 from 2001


Revenue per usage hour in the EU-27 countries have increased by more than 130% for Internet related products and services in 2011 from 2001


Over the course of last year alone (2014-2015), the share of European who paid for streamed TV and film content online increased by 400%