Ubiquitous connectivity and mobile devices are driving the production of creative content by users and consumers. The distinction between consumers and professional creators is one that is increasingly losing relevance. One simple fact remains critical; when consumers upload and share content online, they often use the same digital services that creative industries uses.
New European businesses are emerging at the heart of the European creative sector. Talent discovery and promotion is moving online, offering new opportunities for entrepreneurs to support creators with their knowledge of digital services and their use of data.
Source of funding
Online services directly provide revenue through a combination of ad-funded and paid content models. These fit into a much broader range of funding opportunities. Based on the wide-variety of media and content, no creator today finds themselves solely reliant on one medium or service provider for compensation, rather creators continue to engage with a number of services and approaches both online and offline.
European consumers are spending more than ever before on creative content. Online is a driving force for more pluralism, with European online news users accessing significantly more news brands than offline users. Europeans are using a healthily mix of online services to reach news content. Users of social media, mobile apps aggregating news and search tools read more diverse news sources.
Consumer spending in the creative sector was up 25% in 2011 from 2001
Revenue per usage hour in the EU-27 countries have increased by more than 130% for Internet related products and services in 2011 from 2001
Over the course of last year alone (2014-2015), the share of European who paid for streamed TV and film content online increased by 400%